Tag Archives: advertising

Bringing cliches to life for your benefit!

There’s a saying in sales to “Sell the sizzle, not the steak.”  That’s a maxim I try to remember whenever talking with a client about advertising photography. Then remember again when actually creating their images. Another cliche is “A picture is worth a thousand words” which, if true, means that a photograph must pack serious...

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Business Portraits – More Than Meets the Eye

“Make certain your image creates a strong, positive first impression on your behalf!” There’s more than a cliche in that statement. The common phrase “headshot” or “head shot” is your online introduction to new contacts in business.  Consider it to be what it is – a business portrait to ensure a good first impression. Creating...

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