You want a custom look for your headshot? NO PROBLEM! Now, honestly, I realize this slogan is a stre-e-etch. I mean, “US to YOU” cleverly hidden as red letters in a phrase that otherise is all black letters? It’s just plain silly. But being silly doesn’t matter as much as whether you stop to look. ...
There’s a saying in sales to “Sell the sizzle, not the steak.” That’s a maxim I try to remember whenever talking with a client about advertising photography. Then remember again when actually creating their images. Another cliche is “A picture is worth a thousand words” which, if true, means that a photograph must pack serious...
