Check out the East Coast School of Professional Photography, put on by the North Carolina Professional Photographers of America, or NCPPA. I’m hugely grateful for the opportunity to teach commercial photography there this June, along with long time collaborator and assistant, Jessica Patterson, owner of Jessica Patterson Photography. Visit https://www.ppofnc.com/east-coast-school to learn more!
Join us as we explore photography of Food, Jewelry and Corporate Headshots
For more information about how we can serve you and your company’s needs, call us at 724-730-8513 or email: jeff@jeffbehm.com.
Food and jewelry are the kinds of products for which we’re best known. But sailboats, trolly cars, military hardware, furniture and train cars are among the products we have successfully photographed for clients around the US, Canada and the UK.
In writing about what Jeff Behm Photography can do for your marketing, I never want to leave the impression that this is all down to one person. We are a team and we collaborate well. That’s another benefit to you as a client; collaborative efforts bring greater variety of thought and expand the visual horizons of your marketing efforts.
White Gold Interlocked Carabiners
We Are Professionals
Planning, previsualizing, production meetings, location scouting when needed, preparing you and your people for the photographic event – all of these are skills we provide when you choose Jeff Behm Photography.
Our skill with Jewelry Photography includes sharp focus front to back if you choose
We Offer a Broad Spectrum of Services
Photography, graphic design and printing are all available through us. Printing and design are services in addition to photography that we’ve provided for over 30 years. Ask us, we’ll be glad to work with you on these as well. Our recently completed tri-fold flier for Perfect Truffle is just one example.
These rings and their arrangement didn’t just “happen”. Neither should your imagery.
Work as a “turn around specialist”
Long ago, I worked as a corporate problem solver, or turn around specialist, sent in to manage operations in disarray and bring them into line with corporate goals. That collection of rings, above, is just one way to apply the same skills to imagining your photography.
On the surface, photography appears to be very unlike those days steering hundreds of people into the path our employer desired. Yet the skill set of creative thinking, tenacity, patience, innovation, communication, observation and education remains with me today.
The CEO of R. E. Whittaker, Inc. could not conceive of what I was describing until I asked my then-resident artist draw a sketch of what I envisioned. That carpet being cleaned (left) is on a floor we built specifically for this photograph of the real product the company provides its customers – clean floors. Not the machinery, the results. He trusted us and won a national advertising award in his industry as a result.
In fact, what’s often called “pre-visualization” is a skill that is one of the greatest assets available to you when you invite Jeff Behm Photography to work with you to achieve your advertising and marketing needs. For more, see: https://www.behmphoto.com/project-management-and-photography/
Your trust is what we seek to earn.
My Chicago Steak Company has seafood, too!Flexible work environs? We can show that.
What are your goals, and how can we help you reach them with quality photography?
And when all is said and done, we have a lot of fun
Utilize dramatic color in a commercial #photography assignment to draw attention! These hooks themselves are glued to a large sheet of optical quality glass. The glass has then been thoroughly cleaned and mounted vertically between two light stands, 4 feet off the ground. Five feet behind this assembly is a background of black seamless paper. A blue Rosco gel in front of a powerful strobe with a grid spot has been aimed at exactly the right position on the background to emphasize the hooks and their features. By using black seamless, more power is needed to create the proper blue, but it also produces a rich saturation with nice fall-off to the dark edges.
Next we lighted the hooks themselves so that they’re not just silhouettes against the blue. They need to show texture and detail. This requires careful placement of the lights to avoid reflections in the glass. Since angle of incidence equals angle of reflectance, it’s realistic to expect that “what you see is what you get” is in play here. Some test shots were required to confirm that all was as expected, to refine the blue spot placement and the drape of the cords. As is common in #advertising and #commercial photography, the conceptualizing, construction and checking took the most time, but the results were worth it. The image was designed to sell thousands of these adjustable tie-downs. It was well worth the investment by the client.
Psychology of color
An interesting lesson learned early. Red attracts attention the most quickly, but then repels it most quickly. What a surprise that was! Blue attracts attention second, and very nearly as quickly, but retains attention longer than any other. Blue also suggests peace, water, tranquility, and reliability. Care to guess why we used blue in the ad above?
Green suggests health, tranquility, power and nature. The color is a reason this china is appealing, and why we used a rich green shining through the glass beads in the background.
Jeff Behm Photography is a professional photography service providing advertising imagery across two continents. Call 724-730-8513 to discuss your needs, visit www.jeffbehm.com or email jeff@jeffbehm.com
To see posts on #jewelry, #food, #product or #headshot photography visit https://www.behmphoto.com/sometimes-you-just-need-a-great-steak/ or https://www.behmphoto.com/jewelry-in-focus-front-to-back/ or https://www.behmphoto.com/headshots-on-location/
This may not look like much to you now, but to this commercial photographer, it’s essential. If this kind of intense color or mixture of colors was important to your image, these color swatches provide you a hint of the degree to which we can control them. The top row runs from pastels that are still intensely colorful, to deep, saturated colors. It makes no difference what colored gels we choose, this degree of control is part of what we can provide for you.
Those middle and bottom rows demonstrate our control of the focus of the background from highly blurred to nearly focused, whether at an angle, like the middle, straight or something else entirely.
This is NO ACCIDENT!
Want near nuclear neon color? We can do that. Want something a little more subdued? We can do that, too. Want a mix of your corporate colors? Sure thing. Want a clean look or a little down and dirty or scruffy? Yeah. That too. Want to learn more? Visit https://www.behmphoto.com/what-do-you-sell-yeah-we-photograph-that/
The purpose is control. Making my living as an adverstising and commercial photographer demands rigorous control of the technical, as well as artistic flare. Look for more along these lines in upcoming posts.
Why all this talk about controlling the light in the background? Because in addition to your product, the setting is part of the appeal of an add. It may not be as obvious as what we’re showing here, but whether bold or subtle, hues and tones make your product stand out. Consult with us, we want you to be successful. #commercialphotography#advertising#food#jewelry
When choosing your photographer, you want to know whether you can specify sharpness of the jewelry from front to back. The nature of closeup macro photography used in jewelry determines that depth of field in one exposure isn’t usually likely. And, sometimes it’s not necessary or desired. But when it is, you want to know your photographer can deliver. At Jeff Behm Photography, we deliver! We are masters at capturing your jewelry. Our refined techniques with focus stacking, tilt-shift lenses, proper exposure and accurate color balance are all part of the package. For more jewelry by Jeff Behm Photography, see: https://www.jeffbehm.com/jewelry Or, visit our Jewelry heading in this blog:https://www.behmphoto.com/category/jewelry/
Left, sharp front to back. Right, soft focus back. Tell us what serves your jewelry best
Our 38 years of experience photographing jewelry, products, food and business leaders is always available to you, wherever needed. Ask us! We can definitely come to you. Located in Frederick, MD, our clients have taken us to Europe, Canada and 48 states.
#jewelry
Call Jeff Behm Photography at 724-730-8513 or email jeff@jeffbehm.com
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