Best jewelry, food and corporate photography-Maryland, DC and Virginia

Think Professional Photographers Just Snap A Shot??

08.16.21

Staying on top of developments is key to creative businesses

In June I posted about “The Tools I Use”. Among the tools shown were the Godox battery powered studio-type lights. I have a range of these from an on-camera flash or speed light, the V860 MKII, on up through multiple copies of their AD100, AD200, AD300 and AD600. In addition, there are two Canon speed lights with attachments that link them to the Godox AD equipment universe, for a combined total of 13 lights of various powers. From least to most, the differential is about 8.5X more power. That’s a LOT!

Why is this important to you? Because it means we can bring all the tools necessary to complete your job on location, and we can do it much more efficiently than with lights requiring AC outlets and cables all over the set, as we used to have to do. We are thereby reducing tripping hazards and setup time, which is good for both your business and ours.

The Godox AD lighting universe is remotely controlled from the camera, improving efficiency and saving time in getting exactly the right ratio of light to make you, your business or your product look it’s very best. In our pursuit of the best possible preparedness for our clients, we also test our lighting and camera gear for a multitude of reasons, all having to do with being at our best for you.

A recent article online stated that the newest member of the Godox series, the AD100, had a significant green cast compared to the rest of the series. This caught our attention and led to an extensive series of tests over a couple of days — not only to confirm the accuracy of the article but to seek solutions if it was found to be true. We also wanted to see if we could determine whether it was universal, and if it affected our own units.

Our initial comparison confirmed that the AD100, upper left here, was green-yellow

It does appear to be universal

It does appear to be universal. Since our involvement in one of the first articles addressing the issue, there have been numerous owners expressing their concern, and yes, it does affect the units we own. Since these small lights were purchased for a purpose we didn’t wish to abandon, the next step was to find solutions to the problem.

Using a test frame created using an AD300, we established a “Control Image” with which to compare.

What problem?

What problem you may ask? Well, when lights of significantly different color castes are used in make an image, the results can throw off the viewer’s perception of the subject, unless the colors used are intentional, as we often see with red or blue in an image (see below). The unintended odd colors can attract attention in ways that hurt the impact of the image. Since our primary business is photographs for the advertising of food, jewelry, other products — plus business portraits — the introduction of a sickly yellow green to skin tones, diamonds or meats does not serve you well. If that different light balance also strikes our ColorChecker (that panel of color swatches above), it can skew our post processing, creating unnecessary problems with the final image. Even if we know a particular light is off-color, its impact can still skew the overall balance of the image. Better to deal with the issue in a pre-emptive manner.

Blue, Red and Green gels used intentionally to contribute to an image

After deciding what direction we wanted to move the color balance of the AD100, and the purchase of color correction gels to accomplish those changes, collaborator Sam Levitan and I took the time one recent Sunday afternoon to run a battery of tests using measured and repeatable adjustments and determined the best solution, which has now been somewhat permanently attached to the lights, moving them into much better compatibility with the rest of the line and preserving the overall usefulness of this small light.

And people think we professional photographers just snap the shutter button.

Call 724-730-8513 or email jeff@jeffbehm.com

Jeff Behm Photography — Located in Frederick, MD. — Convenient to Washington DC and Baltimore. Over 3 decades experience. Willing to travel to wherever clients need us.

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THE TOOLS I USE

06.17.21

One body for the incredibly large image files for advertising work, one for its perfect blend of file size and speed of use, and one for the extremely rapid frame rate for action work.

When I started the journey to becoming a professional photographer, like most of us, I started with the cameras and lenses I owned as a hobbyist. Nearly 38 years into this lovely profession later, the tools I use do the same exact functions now as then…Oh, I might be using digital cameras instead of film the past 20 years, but the creation of an image worthy of my client has always been the goal.

**Each lens selected for it’s sharpness and capabilities**

That said, there is no doubt that my tools have evolved; not just to digital cameras, but in terms of the glass I purchase and the accessories employed. Actually, many of the lenses (glass) are compatible with the film bodies I was using in the ’80’s and ’90’s. They’ve just been updated and improved as the astounding sharpness of digital has revealed design characteristics that were not as apparent in film days – for reasons I won’t get into now. With almost no exceptions I’m using lenses today that I would probably not have purchased had I remained a hobbyist. They’re expensive and heavy, but oh so worth it.

**Sony cameras, for their beautiful color rendition, especially with food and jewelry. Plus, the a99II creates 40MP files almost as large as the Canon 5Ds 50MP, great for ad work.**

**When Sony acquired Minolta, they wisely kept the world’s first AF lens system. Minolta glass on Sony’s A Mount bodies are incredible, even given their 30 year old designs.**

The same is true for accessories such as the Passport Colorchecker (accurate color in the final image), the Camranger (viewing to an iPad or computer in real time). This certainly includes the Flashpoint/Godox battery driven, remote controlled strobe lights that rival the AC powered studio strobes of only a decade ago. These are so versatile, that I now have a lighting kit for location work that weighs only 17.6 pounds, including stands, lights and accessories and fits in one shoulder bag. There was a time that same lighting required one case the size of a large suitcase for the lights and cables and another case resembling a large duffle bag for the stands.

So a glimpse of just some of the tools I use.

**Tele extenders and extension tubes, when you need a little more reach.**

Handheld light meters, for best exposure accuracy

Battery powered, remote controlled quality lighting

AC powered lighting I’ve used for decades

Precision geared head and rail assembly for jewelry photography

Specialty items, like a tilt-shift lens for product work, jewelry and food especially.

A soft focus lens (not used as commonly today, but useful for some portraiture.

Of course, this all gets stored – somewhere!

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Think Before You Act

05.07.21

The origin of this photograph lies in my own concern about the phenomenal cultural increase in the use of deadly force – whether by knife, baseball bat, gun or automobile – to settle differences that could have been far less than lethal, in and of themselves.

It also concerns friend and associate, Rebecca, a young woman who has experienced the loss of friends through violent suicide.

This is such an important concern for me. Partly because I grew up in a rural area as well as in a time when my classmates had rifles and shotguns in their pickup trucks or trunks of cars for hunting after school. Not once did anyone choose to settle teenaged angst by murdering their classmates. There was bullying. We had fistfights after school. But there were no school shootings I ever heard of. The de-evolution of our society to a place where violence is so prevalent is less about the tools and more about us, as a people. The tools have not changed in the years since my school days; we have.

Our culture has certainly changed. Opinions vary, and it’s beyond me to discern where the solution might lie, but I believe it starts with each of us taking responsibility for our choices, as well as seeking to help people we know who are in distress. Maybe we can remove the stigma of asking for help. Perhaps the extraordinary volume of graphic violence in movies and games needs to be reduced. Hollywood great, director Martin Scorsese, has gone on the record as believing this to be true, and acknowledges his contribution through earlier films. His agreement with psychology professionals that impressionable younger minds are being desensitized to real violence through massive exposure to virtual violence via TV and games has weight, because he is intimately familiar with the issue at its source. Once again, the tools haven’t changed, the people have.

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Are You Feeling Under the Gun?

03.31.21

Are you feeling like your business is under the gun? Shrinking sales over the past year? Feel unable to aggressively and properly promote your products or service? Are you re-using old ads out of concern over the costs of new photography?

Ring, sailboat, china, faucet sample photos — Large to small products are where we shine

Let’s fix that together! Call Jeff Behm Photography at 724-730-8513. Don’t let that 724 prefix fool you, we’re right here in the Washington DC – Baltimore – Frederick triangle, and ready to serve you wherever that may lead. We’ll discuss your need for updated imagery and find a solution that works for you.

Billboard Photography
Medical Equipment

It’s true we specialize in certain things, like food and jewelry. That’s the result of over 3 decades of experience photographing products as large as railroad cars, corporate teams with a uniform look, buildings, installations and color matching design elements.

Uniform Corporate Look

A photographic problem solver, working for you.

When it’s all said and done, my team and I are specialists in the creation of images that give personality to your business, connect you to your clients, display your product and service at their best and ultimately increase your bottom line.

Jeff Behm Photography. Call today, 724-730-8513 or email jeff@jeffbehm.com

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Strike NOW!

03.15.21

NOW is the time to get the word out that you are opened for business!

With vaccinations on the rise and states and municipalities re-opening, NOW is the time to get the word out that you are opened for business! Don’t wait! Wait, and you fall behind! Strike NOW.

Commercial and Industrial Products
Personal Use Items
Large Products like this Trolly Car
Services

At Jeff Behm Photography, we can do it ALL!

At Jeff Behm Photography, we may specialize in photographing food and jewelry, but those challenging subjects make us PERFECT for all kinds of commercial photography needs. Products, people, services and more are in our three decade resume of fine photography across North America and Europe.

Whatever YOU need, we want to work with you!

By using SAFE PRACTICES of masking, sanitizing and distancing, we are fully able to perform commercial photography to meet your needs. Plus you get to SAVE on the highest quality imagery for your business or personal use, ask us how when you call or email us.

84 Lumber, Mt Airy, Maryland — 84 Lumber location, Mt Airy MD, for 84 Lumber Corporate

Jeff Behm Photography. Located in Frederick, MD. Convenient to Washington DC and Baltimore. Over 3 decades experience. Willing to travel to wherever clients need us.

Whether you need executive portraits, business or acting head shots, large or small products, your company headquarters, or your family together as we prepare and hope for a life more normal, we can do it ALL!

Learn more! Call 724-730-8513 or email jeff@jeffbehm.com

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