There’s a saying in sales to “Sell the sizzle, not the steak.” That’s a maxim I try to remember whenever talking with a client about advertising photography. Then remember again when actually creating their images. Another cliche is “A picture is worth a thousand words” which, if true, means that a photograph must pack serious...
Be Prepared! I first learned “Be Prepared” at age 12. Whether it’s Scouting, traveling, fishing, taking kids out for a day trip or doing the laundry, be prepared is part of my make-up. In my commercial photography business there is a LOT for which we prepare on every assignment. We use checklists. Choices in...
For a recent assignment, an artist/existing client that’s branching into new avenues asked us to create a fashion session with models in order to demonstrate his ‘wearable art’. Each new outfit was “ooo’d and ahh’d” over, keeping the session fresh the entire time. The session went really well, with 2 teenaged models having 9 or...
In the time between Christmas and New Years, when photographers take a breath before launching into the next year, we often revamp our marketing efforts. Informing prospective clients how we can benefit them is an essential part of that. The phrase “Gearing up for the coming year” reminds me that part of our skillset at...
