Are Behind-the-Scenes / Production Stills Also Branding?

Short answer: Absolutely!

Behind-the-scenes (BTS) and production stills aren’t just filler content—they’re strategic branding tools. That means they’re killer content!

Whether it’s a big-budget feature film or a video for a marketing campaign, production stills are how the public gets a first look at what’s coming, what’s being made, or what’s available. These images shape public perception, generate excitement, and tell the story of your brand before a single frame of video even plays.

Done well, BTS imagery is your brand’s face to the world.

From storytelling and authenticity to expectation-building and audience connection, high-quality production stills are a powerful tool used by filmmakers, agencies, and production houses to reveal process, humanize the project, and spark genuine engagement.

At Jeff Behm Photography, we’ve spent over 40 years crafting award-winning branding imagery—including behind-the-scenes photography—that helps businesses stand out and connect with their audiences on a deeper level.

Add a comment...

Your email is never published or shared. Required fields are marked *

Frederick Commercial Photographer logo, Jeff Behm Photography

Get in Touch

Looking for the best photography for jewelry, food, advertising and more?

 

Jeff Behm Photography

Email: jeffbehm@behmphoto.com

Phone: (724) 730-8513

Based in Frederick, MD

Submit

Form submitted successfully, thank you.Error submitting form, please try again.