Food Photography: Knock Your Clients’ Socks Off!

If you’re in the food business, you may be familiar with the statement “People buy with their eyes.” This is especially true when what you are selling is something they wish to put in their stomach. It’s also something I understand completely, having spent 15 years in the restaurant business, including 12 years in management – 10 with one of the best privately owned restaurant corporations in the midwest.

Do you want to stand out from your competition? After all, you’ve spent days, weeks, months and years learning your craft as a restaurateur. What tastes good? What’s unusual and desirable? What catches the attention of your palate so you can deliver that special flavor to your customers?

After such an investment, it makes no sense to rely upon the kinds of uninspired photographs one so often sees on restaurant websites. You know what I’m talking about, those poorly composed and lit cell phone photos of food you’ve spent your life perfecting. Every restaurant has them if they have any online presence, at all. But don’t be fooled into thinking these represent your passion! That would be a serious mistake, because they certainly don’t communicate a strong message of “Come to my restaurant.” Remember, people buy with their eyes.

Our wish at Jeff Behm Photography is to help you get your message out, to allow your marketing to communicate the perfection that you offer in your restaurant or commercial food company. We are conveniently located in Frederick, MD, are within easy access to Washington DC, Hagerstown and Baltimore, and can be reached by calling 724-730-8513, or by emailing us at jeff@jeffbehm.com. We look forward to serving you!